Preparing for Lead Management Success: The Value of Social Media

Aprimo is pleased to announce that the sixth session in our best practices certification series for B2B Marketers, "The Value of Social Media," was presented by Carmen Hill of Babcock & Jenkins.

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Carmen discussed why social media is a vital element of any B2B marketing strategy—especially given the need to nurture relationships over the course of long, complex sales cycles. But there’s more to social media than simply setting up your Facebook, LinkedIn and Twitter accounts, and hoping prospects will click on your social icons. In this session, we not only explored the value of social media, but also addressed some of the key questions B2B marketers may have as they build programs to capitalize on that value.

In this presentation, Carmen answered:

  • Where does social media fit in the B2B buyer's journey?
  • How can social media accelerate and amplify the impact of other activities?
  • What is the relationship between content and social media?
  • How can you identify and engage influencers?
  • What channels and platforms should you focus on?
  • How do you measure success?

Each session in the series concludes with a skills analysis. Attendees who successfully complete the analysis for the series will receive a Best Practices Lead Management Certificate.

About Our Presenter

Carmen leads social media and content strategy for Babcock & Jenkins, a B2B integrated marketing agency in Portland, Oregon, where she works with clients such as Ciena, IBM, Illumina, NetApp and CenturyLink Business. Prior to her current position, Carmen was a senior copywriter for BNJ and owned Prosody, a creative communication firm serving both B2B and B2C clients. Carmen began her career as a TV news reporter and producer—perfect training as it turns out for social media and content marketing.  Carmen holds a Bachelor of Journalism from the University of Texas at Austin.

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The Value of Social Media

Carmen Hill
Social Media & Content Strategist
Babcock & Jenkins