| August 2010 | 1 | Sign Up for Newsletter > |
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| Featured Topic |
| Mobile Marketing - A New Dynasty |
 Over the past 10 years, multiple marketing channels have emerged - email, Internet and Social Media marketing have each ascended to the throne of marketing leadership at one point. While these avenues certainly are not declining in value, the world is changing. A new force is coming and it’s stronger and shows more potential than its predecessors. This force is mobile marketing. Here’s why: |
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| Spotlight on Summit |
| Save the Date! Join Aprimo for our annual Summit, to be held February 28 - March 2, 2011, at Amelia Island, Florida. Look for details in future newsletters about the exciting and educational events at Aprimo Summit. |
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| Aprimo Community - A Place for Discussion, Answers and Help |
 You spoke, we listened. And what we heard clearly is the need for our customers to connect with peers, learn more on how to use Aprimo’s solutions, and tackle the real- world challenges facing marketers today.
Introducing the Aprimo Community. This online community lets you connect effortlessly with Aprimo team members and with peers. Join us for an open exchange of ideas, opinions, and real-world solutions that can help you achieve your marketing goals. |
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| Got Suggestions? Be Part of our New Aprimo Newsletter! |
Welcome to Aprimo’s eNewsletter! This newsletter is intended to provide you monthly insights, tools and best practices that you can use to overcome some of the challenges we face in marketing today. Our focus will be to develop and deliver high-quality content.
We invite you to be part of our dialogue. We welcome your input and invite you send us your ideas for topics that are interest to you. In future editions, we will provide you best practices, tips on how Aprimo’s solutions help customers, and industry trends. We also accept by-lined articles and opinions from real-world marketing professionals. Please forward this newsletter to your marketing teams and colleagues. Send us a note on how we can help you revolutionize the world of marketing! | | |
| Marketing Technology: The Pain and the Promise |
| Not so long ago, back when many of today's CMOs were just starting their careers, daily work in a marketing department required almost no technology at all. Marketing was for people who were creatives, strategists, and communicators. If you could approve an ad mock-up, negotiate a media buy, run a trade show booth, and schmooze the press, you could be a marketer, and a fairly good one at that. |
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In This Issue |
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Upcoming Events & Seminars |
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Customer Success Stories |
| Learn how an Aprimo customer has seen tremendous growth in leads, improved conversion rates, more efficient newsletters, and the ability to achieve the same levels of direct mail success with reduced mail volume. Read more > |
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Featured Best Practices |
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