“By 2014, companies that develop an Integrated Marketing Management strategy will deliver a 50% higher Return on Marketing Investment (ROMI) than those who don't."
-Gartner, Inc., “Focus on Integrated (Rather Than Enterprise) Marketing Management”
As we head into 2011, Integrated Marketing Management has emerged as a critical strategy for companies who want to focus on streamlining marketing for profitable growth. Two recent reports from Gartner discuss the important evolution toward Integrated Marketing Management and focus on how to develop an integrated marketing strategy, what components to integrate in marketing, key success factors for achieving ROI, and how to successfully align processes:
- Report 1: Focus on Integrated (Rather Than Enterprise) Marketing Management (Oct. 6, 2010)
- Report 2: Integrated Marketing Management Aligns Executional, Operational and Analytical Processes in a Closed-Loop Process (Oct. 26, 2010)
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