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 Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he puts his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media. Jeffrey is a leading business expert, cited in numerous books, magazines and newspapers worldwide, and a frequent television guest and commentator, having appeared on shows including MSNBC’s Your Business, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump, among others. He is executive producer of a number of global television projects and Celebrity Editor of the largest circulation social media and business magazines in the world. With a strong following in business and social media communities, he’s recognized as one of the Top 10 c-suite Twitterers and a key influencer in the social media landscape. http://hayzlett.com/
 Porter Gale is a professional public speaker, social media expert and entrepreneur with over 20 years of experience working in marketing, advertising and independent filmmaking. She has been a keynote speaker at numerous events, including The Economist Forum, Ad Age Digital Forum, TedX La Jolla, Real Estate Connect, The THINK Conference, and more. From 2007 to 2011, Porter led Virgin America’s marketing and advertising efforts as Vice President of Marketing, and before that, she acted as a consultant for a diverse array of clients. She held the post of General Manager at Kirshenbaum Bond + Partners where she worked with clients like Vegas.com, Coach, and Snapple Natural Beverages (to name a few). Porter and her work have been profiled in numerous press outlets, and she was awarded the Changing the Game Award by AWNY, along with a spot on AdAge’s Digital Hotlist in 2011. Porter has a BSBA from Boston University and a Masters in Documentary Film and Video from Stanford University. Porter has been quoted or interviewed in over 100 online, print and broadcast press outlets including the Wall Street Journal, the New York Times, Adweek, AdAge, CNN, The Huffington Post, San Francisco Business Journal, Forbes.com, Mashable, Techcrunch PR Week and more. http://www.portergale.com
 Porter Shelly Palmer is Fox 5 New York‘s On-air Tech Expert (WNYW-TV) and the host of Fox Television’s monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network‘s, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards). Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything and, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) For more information, visit shellypalmer.com.
 Lisa Arthur Chief Marketing Officer - Aprimo Some say she has marketing in her DNA.A 25-year marketing veteran, Lisa is currently challenging the industry’s status quo as Chief Marketing Officer at Aprimo, one of the world’s leading providers of integrated marketing software and services. She is a central leader of the Marketing Revolution, driving brand, communications and demand generation strategies that disrupt the industry landscape. Lisa has also served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet. She spent nearly seven years at Oracle, where as a Vice President of Marketing, she managed the market entry and growth for Oracle CRM and drove market and demand initiatives for all Oracle services, including its E-Business Suite On-Demand. In addition, Lisa is the founder of Cinterim, a firm providing strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies. Lisa combines energy and enthusiasm with this depth of experience when she speaks about a host of hot-button issues challenging the marketing industry today. She has contributed thought leadership speaking to Argyle and CMO Executive Summit (DMG), and she has keynoted numerous international events and associations, including the Web 2.0 Conference, Office 2.0 and the MIT Sloan CMO Summit. Lisa draws on her conversations and experiences with other industry leaders such as former Kodak CMO Jeffrey Hayzlett and “America’s Greatest Marketer” Seth Godin in her weekly Forbes blog about the Marketing Revolution. In addition, Lisa has published papers with AMA, 1:1 Media magazine, Demand Gen Report and other leading trade journals, and she has appeared on Asia’s Wall Street Journal broadcast. Recognized as an industry thought-leader, SLMA named Lisa one of the “20 Women to Watch in Sales Lead Management” in 2011. |
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| 9:30am |
Check-in, Coffee, & Networking |
| 10:00am |
The CMO Roundtables Moderator |
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Welcome and Introductions |
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Jeffrey Hayzlett, Global Business Celebrity, Bestselling Author The Hayzlett Group |
| 10:30am |
Opening Keynote |
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Shelly Palmer, Managing Director, Advanced Media Ventures Group, LLC |
| 11:15am |
Mid-morning Keynote |
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Porter Gale, former Virgin America CMO and author of the forthcoming book Your Network is Your Worth |
| 12:00pm |
Networking Lunch |
| 1:00pm |
CMO Discussion Group |
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Marketers as Change Agents: How to Leverage Industry Disruption to Drive Successful Change |
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| 2:00pm |
Afternoon Keynote |
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Jeffrey Hayzlett, Global Business Celebrity, Bestselling Author The Hayzlett Group |
| 3:00pm |
Closing Remarks |
The CMO Roundtables How to be a marketing leader in a data-driven economy |
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Chicago
Sept 18th JW Marriott |
New York
Sept 20th Andaz Fifth Avenue |
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Engage with your peers and marketing leaders such as: |
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Porter GaleFormer Virgin America CMO and author of the forthcoming book Your Network is Your Worth |
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Shelly PalmerManaging Director, Advanced Media Ventures Group, LLC | |
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Exclusive. Thought Provoking. Collaborative. Change Inspiring.
The CMO Roundtables are an exclusive series of invitation-only, interactive events where a small group of about 25 Fortune 1000 senior marketers can hear from industry leaders and interact with peers to discuss and solve today’s marketing leadership challenges. | |
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